A fun, behind the scenes of the how and why of the theme for September's subscription shirt! (*join the club to get a monthly, curated lash inspired shirt)
I have had so much fun creating and designing the subscription shirts and everything else on the site that I decided the details of the finished products were too good not to share because knowing what goes on behind closed doors is just so much more fun than simply seeing a staged picture on IG.
"When life gives you lemons, sell them for lashes" was a quote I came up with to post on social media. If you've been following me then you know that one of my specialties is turning everyday quotes into lash inspired goodness we can all obsess over and re-post. This one became so popular that I knew for months I would use it on a shirt. I helped design it multiple times. The font had to be just right and I had a very specific lemon in mind for the shirt. (Not too cute, cartoon style, hand drawn but bold) I knew I wanted to print on a v-neck because so many of you had asked and I decided on a gray shirt this time around. The hang tag sticker matches the shirt design (yes, the hang tag doubles as a sticker you can put a where!) which changes every month and then I needed to find the bag to match shirt!
What I didn't plan for, was an entire shoot around this ONE SHIRT. (typically I trickle pictures in but don't plan an entire photoshoot for only one product) Something sparked an idea in my head to tell a story each month and it got me so excited I wanted all the focus on this one idea. I started brainstorming how I could uniquely photograph this lemons to lashes shirt while keeping it's focus on lashes and a lemonade stand/"lash set-up" on the stand quickly came to mind. I really wanted it to be a fun play off of selling lemons for lashes; turning "sour" things into "sweet" things ; slow days into productive days; business fails into something better. Making something happen out of nothing.
Turning lemons into lashes is really just another way of saying you've got to make every situation work for you as best as you can. Do you want more clients? Go find them. Do you want to take that new training course? Sell some lemons and figure it out. I hope you love this tee even more now that you know how much time, thought and fun went into creating it for you. I can't wait for you to see the rest of the pictures...especially of the lemonade stand lash set up! Let me know what you think of the theme !
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