Add some descriptive text to your Blog page.
How to Style the October Tee + Shop the Photoshoot
How about that October tee, am I right? I was feeling very inspired by the beauty of lash products and flat lays for this month. As a lash artist and creative I'm always searching for aesthetically pleasing supplies, decor and anything that can be used on clients but can double...
Lash Tee Club Breakdown
If you've been around here for any amount of time you've definitely heard about the Lash Tee Club. Or maybe you've seen it but you're not sure what it's all about or how it works. Well, I'm happy to give you all the details! Why I created itI broke down...
My Lashing Must-Haves From Tools to the Comfiest Clothes
Today is all about breaking down essentials for lashing because it can be SUPER complicated. There are so many tools, adhesive options, lashes and then there's things you need in your room to lash properly (including comfortable clothes!). I won't get into too much detail (at least not yet - want...
Sh*t They Don’t Teach You in Beauty School and tips to get through it
Sh*t they don't teach you in school was so popular on my IG that I wanted to turn it into a blog post. It's laughable all the things you still have to figure out on your own/through experience to even do your basic job, which is why I wanted to...
What’s In My Dear Lash Love Go-To Carryall Bag and Why I Created It
By now you've heard me talk about the Dear Lash Love Go-To Carryall. It's the bag of my dreams, to be honest. And I'm not just saying that because I designed it. After designing and perfecting lash tees since FOREVER ago (2015) I wanted to add something to the site...
How to Style the September Tee + My Inspiration Behind the Shoot
How was the September tee thought up? I walked into the office one day, sat down, and within 30 seconds said "lash days of summer" to Hailey. September 22nd is the official last day of the season and I wanted to go out with a bang! So, I picked an off-brand...
Beauty Spaces Killing the Aesthetic Game + Tips to Create the Same Look in Your Own Space
My name's Lorena and I am an aesthetics whore. Because of my obsession with aesthetics, you can imagine how excited I was when I finally got my own lash studio. It was a blank slate and something I could really put my mark on. Different than home decor, which is...
Why You Have to Have a Blog for Your Lash or Beauty Business + Tips to Start
Has anyone else seen the TV commercial that's on repeat right now where they say “Start a blog!”?? It’s now a running joke in our house to “get creative and start a blog or write a book”. Like a pandemic is just the PERFECT time to do this (according to...
5 Questions I Get on Repeat About Building a Lash and Beauty Brand
Since I started opening up my social media for questions from you all, I've kept track of the ones I see the most of. And because so many of you are asking the same questions, I figured I'd answer some of them here. I do want to say first though that these...
The Story of Dear Lash + Love and the Woman Behind It
Hi! I want to take a minute to introduce myself to anyone who doesn’t know what @dearlashlove is all about! Quite honestly, I’m still figuring it out myself. But for anyone who might not know the gist of it, here's a little introduction and some background on the woman behind...
10 IG Ideas for Anyone in the Beauty Industry
I’m usually an "on the fly" kind of girl. Whether it's work or personal, I generally don’t like being told what to do or when to do it, however, I do like a good list! Because of this mindset, for the most part, I share content in-the-moment while I'm working, and...
Why It’s OK to Not be OK: Acknowledging Life, Doing Your Best and Learning to Rest
Time for a little bit of real talk, k? I had a blog post ready to go about how to build a beauty brand but felt exhausted just thinking about it. My eyes hurt,I’m tired and am over talking about business. LOL So, I thought now would be the perfect...
Time-Saving Tips for Posting on IG
So many of you ask how I stay on top of my IG posting, and as an outsider looking in, I’m sure it seems like I’m never not on my phone. Trust that I’ve gotten this down to a science (for the most part) and it's now just a part...
Platforms and Tools I Use to Help My Business Run Smoothly
I kind of consider myself an "ordered chaos" kind of girl. My style and business structure is easy breezy but it also plays by some rules. I've somehow managed to stay on top of my sh*t over the years but have always been a little all over the place. I...
How to Develop an Aesthetic for Your Beauty Brand (in-studio + online)
Owning a business is different than having a "brand". A business can be a simple transaction or exchange of services while a brand leaves a customer with a long-lasting impression or feeling. It's a reflection of you and how people see your business. When I first came up with the...
Bar cabinet turned lash storage and why you need one
One of the biggest and best purchases I've made for my business is a wine cabinet and not just because I like my vino. In 2015 I found my gem of a studio and it needed a serious face lift. I was tired of buying 20 things only to keep...
Use this form template for your business! // Copy & Paste Guidelines // Fill in the blanks
I know we've talked about it before, but now it's time to put pen to paper, LITERALLY. I'm talking about educating your clients on all things post pandemic. I know COVID-19 is ongoing, but most of us are finding ourselves back to work or able to return very soon. So what...
Work from home must haves
Is your house now your office? Mine, too. While it’s been super annoying having good WiFi in only one corner of my house, I’ve actually found myself to be more productive at home. I think it’s just having less distractions which = more focus. While we can’t quite do lashes...
A no pressure checklist that will make you feel good.
Coming back from a week in Palm Desert I am making a promise to myself to TRY and stop putting so much pressure on myself to always be doing more in my business. Of course, it’s important to stay motivated but it’s also just as important to feel mentally strong...
Things I Have No Problem Delegating / Putting on Auto
There are so many things in my business I started out doing alone. I know you're reading this and already making a mental list of all you do. Well, grab a piece of paper and write it down. I found myself thinking early on "wait, I have to remember to...