Focusing On A Few Good Things And Doing Them Well

When I first dipped my toe into the beauty industry, I started out doing literally everything. I initially went to school for skincare- i loved products and it seemed like a fun gig.

I knew absolutely nothing about lashes at the time, in 2012 they didn't exist in my world. Once i stumbled into doing lashes, i fell in love with the money I could make. I also liked that it was repetitive and tedious, it felt almost meditative. I was working somewhere where the owner was only focused on skincare, so I felt it was in my best interest to offer something complimentary, like lash extensions.  From there I made the decision to switch from skin to lashes. I still dabbled in everything else brow waxing, spray tans, facials, etc but eventually decided I needed to focus on one thing. I was spreading myself too thin when I could have been focusing my time and energy into being my best self at one thing.

When I later decided to start creating my tees, while i wanted to create shirts for everyone i knew it would be better to focus on one thing. I kept my tees and the subscriptions focused solely on lash artists (but eventually branched out into skincare tees and sweatshirts this year!).

Essentially- you can do anything but you can't do everything. Taking things off your plate, whether that looks like focusing on fewer specialties or hiring someone to help with the day-to-day, will make you better and more successful.

For more tips on focusing your business, check out this blog on prioritizing goals and this blog on books that have changed my business.