This was a big week for me as we finally launched our skincare-inspired Skin First, Lashes Always collection on the site! I've been dreaming of this collection for so long, and working on and talking about it for what feels...
One of the most frequently asked questions I get on IG and in my coaching calls is "how do you figure out what to post on social media?!". I understand how frustrating this can be as many of you did not sign up to...
You guys know I love to be able to share my favorite new products with you, so today I'm rounding up some of my staples I've been loving this month. First- this bikini from Amazon is the perfect neutral swimwear...
Can I get an amen for pre-mades 🙌🏼I struggled with volume when I was lashing and honestly just didn’t have the patience for it- insert quality pre-mades and you’ve got a happy lash artist that doesn’t have to kill her...
One of the most frequently asked questions I get is "what the f*ck is the difference between a business and a brand?!" In the simplest terms, a business is a tangible thing and a brand is a feeling. A business...
I still can’t believe I’m going to be a Mom but am so pumped to join this club along with so many of you. I know whatever comes my way-I won’t be alone because I have so many of you...
Good branding involves story telling, and sometimes you need the help of a cozy filter to set the mood. I love to use filters less for "filtering" but more for enhancing what I'm sharing. I'm not trying to give off the impression...
Creating a 5-⭐️ experience for your clients is all in the small details.It’s not just about cute packaging and stickers and pretty pictures. Those things add extra value to a service or experience, but at the end of the day...
If you've read Refinery29 then you know they have a diary section on their site where people walk you through their mundane week or share how they live in a city on a certain salary-when Abbi (my new right hand...
